Hi! I’m Sammi!
Sammi is a licensed cosmetologist, salon owner, product formulator, and the visionary behind Luxe Nūr Hair Collective. With over 20 years in the beauty industry, her mission has always been clear: to offer women access to premium quality hair that enhances their natural beauty and empowers their confidence.
Sammi began selling hair in 2014 after experiencing firsthand the frustrations of using poor quality extensions. Her clients were consistently disappointed by the shedding, tangling, and inconsistency of mass produced, store bought hair. Unwilling to compromise the integrity of her work or the trust of her clients, she began sourcing raw, cuticle aligned hair from trusted vendors in India and Vietnam. Her passion for delivering better became the foundation of what Luxe Nūr is today.
The Luxe Nūr Hair Collective is more than a salon, it’s a movement. It’s about celebrating the light within each client, and about creating a space where confidence meets healthy hair care, and beauty is both seen and felt.
Luxe Nūr which means “luxury light” is a reflection of Sammi’s belief that every woman carries a unique radiance, and her beauty routine should match that energy. From the quality of the hair extensions to the calming, wellness centered salon experience, every detail is curated to honor both the inner and outer beauty of each client.
Beyond the salon chair, Sammi is also studying organic skin and hair care formulation to create a line of natural products that promote scalp health and holistic beauty. Her commitment to clean beauty, integrity, and high standards continues to drive the Luxe Nūr brand forward.
For Sammi, this is more than a business, it’s a calling to provide women with hair that doesn’t just look good, but feels like luxury and lasts.
